Who Knew a Bag of Chips, an Air Freshener, and a Beer Could Make You Cry?

Every year, as Día de Muertos approaches, Mexican companies release some of the most beautiful and touching commercials I've ever seen. And while I'm usually the first person to hit the skip button when an advertisement comes on, these are different. They're little works of art that celebrate love, family, remembrance, and the belief that the people we've lost are never really gone.

I've picked three of my favorites to share with you. The first is a wonderful 2021 Doritos commercial with a particularly touching LGBTQ+ message. The other two are brand-new for 2026. Air Wick's "Aroma Eterno" explores how familiar scents can reconnect us with the people we've loved, while Cerveza Victoria's "El amor es eterno" tells a beautiful story about a love that survives even death.

All three capture something I adore about Día de Muertos: the idea that death doesn't have to be the end of our relationships with the people we love. So take a few minutes, watch these little films, and perhaps keep a tissue handy. Don't say I didn't warn you!